©2023 CARLOS SANCHEZ RUBIO
Epic
Product Design - 2024
MY ROLE
Product Design
Visual Design
UX Design
Timing & Status
6 Months, In Development
INFO
A comprehensive redesign of Epic’s digital platform, focused on bridging experience gaps and better supporting a diverse range of athletes. Our goal was to elevate the platform’s usability and clarity while aligning with Epic’s performance-driven, inclusive brand.
We prioritized simplicity and intuitive navigation—removing friction points and surfacing what matters most to each user. The new design system supports scalable growth, enhances content discoverability, and creates a more human, focused experience for everyday athletes.
We focused on creating an experience that mirrors the energy and connection users feel during their training.
Epic aimed to better support the athletes who count on their platform daily. I redesigned the entire digital experience to make it more personal, more useful, and more effective—for users and for the business.
Insights
Post interview sessions, insights were identified and classified into three segments
PAIN POINTS
Limited time for training
Few opportunities to meet new people
Difficulty tracking progress
Lack of visibility of relevant events
UX Frustration
Hard flow to make reservation
Weak connection with other athletes
Daily training could have more features
Reservations don’t display on home screen
UI Frustration
Too much unhierarchized information
Dissonant with the energy of the gym
Failing to connect with boring visual design
Reservation is not promiment enough
User personas
We pinpointed three distinct user categories and their respective app interactions.
“THE PRO”
Olivia G.
“I love competing. I’m triying to be best version of myself.”
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Female
29
Bachelor
Senior Architect
Unlimited Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Keep track of my marks
· Have my reservations organized
· Diversity of training options
· Training while I’m on business trips
Frustrations
· APP & Staff don’t push to share marks
· No data visualization
· No way to share my data on socials
· Small help for house training
“THE SOCIAL”
Noa S.
“I love training and having the possibility to meet new friends.”
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Male
27
Bachelor
Dentist
3-Day Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Live a healthy life
· Meet new people
· Attend events to have fun
· Being able to share results and training sesions with my new friends
Frustrations
· Connection with other athletes is very weak
· No way to keep track of special events in APP
· Flow to reservation is hard
· No way to contact coaches through app
“THE CASUAL”
Oscar H.
"I want to be fit without sacrificing too much of my time."
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Male
34
Bachelor
Data Analyst
2-Day Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Stay in good physical condition
· Make the most out of my time
· Get easy help in APP
· Have everything organized and easy to access
Frustrations
· Hard to keep track of reservation
· Reservation is to “hidden” at the home screen
· No way to see what to improve in app
· No guide on the store to understand what gear would help for training
GOALS
Upon completing the interviews and exploration phase, we identified five key objectives for new Epic app
01
Improving the remote training experience
Another feature in high demand in user interviews across every level of athleticism was the ability to translate the Gym experience to a virtual experience.
Users cited work traveling, holidays, or time constraints as elements that could affect their ability to visit the gym, so having an alternative to keep up with their training sessions was a priority.
These training sessions are mostly composed of exercises that repeat themselves quite often. Having a video version of these exercises that better show users the flow improved the experience
Athletic training sessions were exclusively shared to athletes through this App screen
02
Increase revenue income enhancing store experience
Through metrics and interviews, we discovered that over 91% of athletes had never purchased anything in the store. 42% had never visited it, even though it takes a significant space on the home screen.
By contrast, more than 27% had purchased items (outside of beverages and foods) in the gyms. 33% of users had bought products that the store sells in other retailers, 72% of them being online retailers.
At the moment no promotions or marketing strategy where suporting the store.
Home screen space utilized to showcase store items.
This same products have been exhibited for several months.
03
Enhance athlete's social integration within app
A common theme in the interviews was the connection between athletes. Users shared how they found new friends and community in the gym sessions. Users shared how important it was to see that same kind of connection in the app.
The app only allowed users to send messages to other athletes. Having the ability to befriend other users and see their activity and results is key in creating a sense of community in the app.
Also, adding features to share results on other across other social media was a quite mentioned feature, Stava was an example used by various users.
This was the only way to connect with other users in the app.
Users weren’t discoverable anywhere outside of the classes.
04
Connecting the app to IRL events
Users highly value events and activities, such as offsite gym gatherings, when fostering a sense of community.
Activities that range from seasonal parties (Halloween, Christmas, etc…) to beach workout meetups are especially appreciated.
One suggestion users often raise is the idea of integrating these events into the app, facilitating easy online registration.
Alerts and notifications are simply not used, not for news, not for events.
05
Improve the path to main operations & tasks.
Casual users made it clear that their main concern was spending the shortest amount possible to complete a task and the ability to have the basic features ready at a first glance.
They ephasize the reservation, their agenda and the daily trainings as the most basic information needed. These aligned as well with the other personas.
Booking Clases and Agenda are ocupiying less than 9% of the screen.
Booking represented 89% of the clicks on these screen.
Solutions
Upon completing the interviews and exploration phase, we identified five key objectives for the makeover
01
Upgranding
user flows
The new user flows were redesigned to be faster, more intuitive, and purpose-driven, helping users reach their goals with fewer steps and less friction.
Key journeys have been streamlined to make them easier to navigate, while also making space for new features like social interactions, virtual training sessions, and an improved store experience.
Splash
Onboarding
Home Feed
Get started
Log In
Class
Calendar
Agenda
Social
Hub
My Network
User
Profile
Message
Compare
Results
Training
Session
Add Product to Cart
Classed
Booked
Invite Friend
Social Share
Upload
Results
Save
Session
Select Class
Add Live Events
Connect
Cancel Session
Book New Class
Video Training
Share
Book Class
Home Training
Store
Checkout
Manage Agenda
Connect with others
View Progress
Review Coach
Post
Trainig
Workouts
Stats
Store
Friends
More
9:41
Easy access to the most used feature: Booking Workout.
The home screen now diplays a header with the user profile and name to showcase the personalized experience
Workouts are now acessed by category
An agenda where users can see at a first glance their next events has been added.
A new carrousel has been added to the home the page, this space allows access the new store, the "Social Hub", Events….
