©2023 CARLOS SANCHEZ RUBIO
Epic
Product Design - 2023
MY ROLE
Product Design
Visual Design
UX Design
Timing & Status
4 Months, In Development
WORK
1. User Persona Creation:
Led interviews to develop precise user personas, ensuring design decisions align with user needs.
2. Social Connectivity Improvements:
Integrated AI-driven social features to foster community and enhance user engagement within the app.
3. E-commerce Revenue Growth:
Upgraded the store with personalized ML recommendations and streamlined checkout, boosting sales performance.
4. Augmented Training Experience for Remote Users:
Enhanced with AR workouts for at-home training, alongside adaptive training programs that leverage user data to dynamically adjust workout difficulty and suggestions.
GOALS
Upon completing the interviews and exploration phase, we identified five key objectives for the makeover
1
Improving the remote training experience
Another feature in high demand in user interviews across every level of athleticism was the ability to translate the Gym experience to a virtual experience.
Users cited work traveling, holidays, or time constraints as elements that could affect their ability to visit the gym, so having an alternative to keep up with their training sessions was a priority.
These training sessions are mostly composed of exercises that repeat themselves quite often. Having a video version of these exercises that better show users the flow improved the experience
2
Increase revenue income enhancing store experience
Through metrics and interviews, we discovered that over 91% of athletes had never purchased anything in the store. 42% had never visited it, even though it takes a significant space on the home screen.
By contrast, more than 27% had purchased items (outside of beverages and foods) in the gyms. 33% of users had bought products that the store sells in other retailers, 72% of them being online retailers.
At the moment no promotions or marketing strategy where suporting the store.
3
Enhance athlete's social integration within app
A common theme in the interviews was the connection between athletes. Users shared how they found new friends and community in the gym sessions. Users shared how important it was to see that same kind of connection in the app.
The app only allowed users to send messages to other athletes. Having the ability to befriend other users and see their activity and results is key in creating a sense of community in the app.
Also, adding features to share results on other across other social media was a quite mentioned feature, Stava was an example used by various users.
4
Connecting the app to IRL events
Users highly value events and activities, such as offsite gym gatherings, when fostering a sense of community.
Activities that range from seasonal parties (Halloween, Christmas, etc…) to beach workout meetups are especially appreciated.
One suggestion users often raise is the idea of integrating these events into the app, facilitating easy online registration.
5
Enhance reach to main operations & tasks.
Casual users made it clear that their main concern was spending the shortest amount possible to complete a task and the ability to have the basic features ready at a first glance.
They ephasize the reservation, their agenda and the daily trainings as the most basic information needed. These aligned as well with the other personas.
01
Improving the remote training experience
Another feature in high demand in user interviews across every level of athleticism was the ability to translate the Gym experience to a virtual experience.
Users cited work traveling, holidays, or time constraints as elements that could affect their ability to visit the gym, so having an alternative to keep up with their training sessions was a priority.
These training sessions are mostly composed of exercises that repeat themselves quite often. Having a video version of these exercises that better show users the flow improved the experience
Athletic training sessions were exclusively shared to athletes through this App screen
Athletic training sessions were exclusively shared to athletes through this App screen
Home screen space utilized to showcase store items.
This same products have been exhibited for several months.
Home screen space utilized to showcase store items.
This same products have been exhibited for several months.
On this version notifications are simply not used, not for news, not for events.. There was a great chance for improvement here.
Booking Clases and Agenda are ocupiying less than 9% of the screen.
Booking represents 89% of the clicks on these screen.
Trainings show as an infinite scroll, these makes it hard to find one specific training
THE CHALLENGE
Comprehending the various Epic users and crafting the online interaction to mirror the club atmosphere
The client wanted to better understand the purpose users fulfill when using the Epic app. The challenge was to identify the different types of users and how each interacts with the app.
Additionally, the client sought to make the app more reflective of the experience athletes have in gyms. The goal was to translate the feeling of community and the drive to become a better version of oneself into the app.
THE APproach
Focusing on research and discovery. Knowing our user base to know their needs.
The approach to the project was heavily focused on the research and discovery phases. We aimed to understand the needs and desires of a diverse range of users and define goals that would make the product more appealing to each group while increasing engagement with the app.
We wanted to determine how users perceive the app—whether they see it merely as a booking tool or something more.
To understand our target audience, we conducted interviews with selected athletes representing various profiles. We used several criteria to select these athletes, including their age, gender, duration of training (either on Epic or at other gyms), weekly training sessions, preferred type of training, and attendance at gym events.
Additionally, we considered their usage of the app, assessing whether they had uploaded a profile picture, requested friendships, published results, messaged other athletes, or made any in-app purchases.
THE APproach
Focusing on research and discovery. Knowing our user base to know their needs.
The approach to the project was heavily focused on the research and discovery phases. We aimed to understand the needs and desires of a diverse range of users and define goals that would make the product more appealing to each group while increasing engagement with the app.
We wanted to determine how users perceive the app—whether they see it merely as a booking tool or something more.
To understand our target audience, we conducted interviews with selected athletes representing various profiles. We used several criteria to select these athletes, including their age, gender, duration of training (either on Epic or at other gyms), weekly training sessions, preferred type of training, and attendance at gym events.
Additionally, we considered their usage of the app, assessing whether they had uploaded a profile picture, requested friendships, published results, messaged other athletes, or made any in-app purchases.
Insights
Post interview sessions, insights were identified and classified into three segments
PAIN POINTS
Not having time to go to the gym
Not making new friends
Tracking my athletic development
Missing on events that might be interesting
UX Frustration
Hard flow to make reservation
Weak connection with other athletes
Daily training could have more features
Reservations don’t display on home screen
UI Frustration
Too much unhierarchized information
Dissonant with the energy of the gym
Failing to connect with boring visual design
Reservation is not promiment enough
User personas
We pinpointed three distinct user categories and their respective app interactions.
“THE PRO”
Olivia G.
“I love competing. I’m triying to be best version of myself.”
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Female
29
Bachelor
Senior Architect
Unlimited Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Keep track of my marks
· Have my reservations organized
· Diversity of training options
· Training while I’m on business trips
Frustrations
· APP & Staff don’t push to share marks
· No data visualization
· No way to share my data on socials
· Small help for house training
“THE SOCIAL”
Noa S.
“I love training and having the possibility to meet new friends.”
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Male
27
Bachelor
Dentist
3-Day Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Live a healthy life
· Meet new people
· Attend events to have fun
· Being able to share results and training sesions with my new friends
Frustrations
· Connection with other athletes is very weak
· No way to keep track of special events in APP
· Flow to reservation is hard
· No way to contact coaches through app
“THE CASUAL”
Oscar H.
"I want to be fit without sacrificing too much of my time."
Demographics
Gender:
Age:
Education:
Job:
Epic Sub:
Male
34
Bachelor
Data Analyst
2-Day Pass
Often I have to conduct payments in move, not at my workplace
Goals
· Stay in good physical condition
· Make the most out of my time
· Get easy help in APP
· Have everything organized and easy to access
Frustrations
· Hard to keep track of reservation
· Reservation is to “hidden” at the home screen
· No way to see what to improve in app
· No guide on the store to understand what gear would help for training
01
Improving the remote training experience
Another feature in high demand in user interviews across every level of athleticism was the ability to translate the Gym experience to a virtual experience.
Users cited work traveling, holidays, or time constraints as elements that could affect their ability to visit the gym, so having an alternative to keep up with their training sessions was a priority.
These training sessions are mostly composed of exercises that repeat themselves quite often. Having a video version of these exercises that better show users the flow improved the experience
Athletic training sessions were exclusively shared to athletes through this App screen